Personal Property

Classic cars


Porcelain and silver

Jewelry and watches



Decorative objects



Drawings and prints


Collections (stamps, coins, medals, books, etc.)

Intellectual property (copyrights, trademarks, patents)

Securities both public and closely held (family owned), LLC memberships, Partnership units, etc.

Real Estate - Residential & Commercial

Single-family homes

Vacation homes

Apartments, condominiums, and cooperatives

Farms, ranches and vineyards

Undeveloped land

Office buildings

Multi-family homes

Hotels, motels and resort properties

Warehouses Industrial property

Recreational properties (golf courses)

Shopping centers

Diagnosis? Financial Concussion

Prescription?  A Healthy Dose of Planned Giving.

Stock values fell down and they can't get up. 

With red lights flashing and sirens screaming, your philanthropically minded clients are racing everywhere for the remedy for their "financial concussion."

Time for the specialist (you!) to step in and show your valued clients exactly why they chose you as their trusted advisor.  Prescribe a treatment plan that can help heal the aches, pains and battered portfolio. 

It's a fairly simple prescription: 

"Client, apply a few clicks on some of your favorite nonprofits 'Donor-Friendly, Benefit's Driven' Planned Giving website and call me in the morning."

When you speak with your clients, you may find they have non-liquid investments and other non-cash assets.  Many are sitting on unrealized cash in the form of assets, that can be sold and the proceeds invested, to resuscitate their portfolio values and get their income pumping again.  (See chart at left). 

Discuss with your clients what they have in their attic, their basement and from sea-to-shining-sea.  Clients can easily own very valuable items that no longer hold an emotional or sentimental connection, like dusty collections from a long-forgotten hobby.  What about that vacation home that no one in the now grown up family uses anymore?

Your outright giving prescription to consider gifts of assets can relieve pressure on the client's cash flow.  Remember, only a small percentage of your client's wealth may be in cash.  And, for certain assets, a large charitable tax deduction could yield immediate tax savings, if your client is paying estimated taxes quarterly.

*For institutional clients, you may consider recommending to develop an interactive planned giving website.  This will act as a guide for donors to see the right gift plans based on their goals and assets.


For example, if your client owns appreciated real property or tangible and intangible personal property, their favorite nonprofits planned giving website should clearly illustrate how the donor can sell those assets through a charitable remainder unitrust or annuity trust.  These trusts yield upfront charitable deductions and do not pay any capital gains tax when the asset is sold, so most of the proceeds can be invested to produce new sources of income for your client. 

Don't forget what a great resource you are for offering financial medicine.  Many investment advisors only check the donor's financial investments or any cash that can be invested.  But you can help your client recognize their full potential to a financial recovery.  One final note: if your client's favorite nonproft becomes your plan's biggest advocate - try not to faint!

By:  Dan Rice, Cofounder of CTAC

Back to the June 2011 eNewsletter

*Thank you to Planned for allowing us to reprint this article.